How Choosing The Wrong Ecommerce Platform Could Cost You To Lose Money
One of the favorite things people like about owning a small business is the freedom to make their company into whatever they want it to be. However, when you’re getting started without helpful guidance the number of choices you’re required to make every day can feel overwhelming. One of the biggest decisions you’ll have to make that could impact your overall brand and make or break your sales is your e-commerce platform. Here are three ways the wrong platform could drain your company of sales and opportunities.
DISAPPOINTING CUSTOMER EXPERIENCE
The fast pace of today’s world seems to have made patience a thing of the past. Consumers don’t like to wait or spend time looking at what they need, and why would they? Technology has transformed everything in our world. With the click of a button we can order groceries, dinner, or a cup of coffee to be ready as soon as we walk into the coffee shop so we can avoid a line. High speed internet allows us to watch seasons upon seasons of shows with streaming services while rideshare apps gets us from point A to point B as quickly as possible with car chargers available in the back seat (because who has time to wait for their phone to charge?). We have been conditioned to have high expectations. Your potential customers are no exception.
The first impression you make carries a lot of weight when it comes to appealing to your consumers. A great experience can result in repeat customers who feel like they can depend on you while disappointing one can result in negative reports through the grapevine either via word of mouth or social media. Having a platform that has poor design or is hard to navigate will result in less traffic for your business.
At some point in our lives, we’ve all worked on a team with a teammate who didn’t pull their weight. Working with a teammate like that makes reaching your collective goal so much more difficult. If you’re in it for the long run with your business, every part of your company needs to be, too. Including your ecommerce platform.
You need a platform that can help you scale your business, track your performance and seamlessly allow customers to check out online and in store. Sure, the wrong platform can cost you sales due to a lackluster user experience. But an additional (and crucial) resource it can drain you of is your time as you struggle to re-do tasks or try and keep up with certain aspects of your business manually.
Often we see business owners go through this specific cycle as they pour money into a poor platform, run the risk of losing sales due to poor user experience and then decide to rebuild the whole platform. It saves time, money and a whole lot of headache to just choose a good “teammate” from the get-go.
OVER-EXTENDING FOR SIMPLE TASKS
Time is money. When your technology isn’t propelling you forward, it can end up costing your team resources and opportunities. When debating between ecommerce platforms, it’s important to choose one that opens doors for integration across the board for your team. The shipping software you need that could make or break how you’re able to process orders and make on-time deliveries might be something that needs to be customized and added to your platform. Whether or not you need a specific payment method to manage in-store and online transactions and the occasional pop up store. Your marketing team’s ability to access pertinent website feedback in a timely manner. Your ability to get the most out of all these factors depends on how well your platform is able to integrate additional services and features. Shouldn’t you choose one that integrates well from the get-go?
One of the favorite things people like about owning a small business is the freedom to make their company into whatever they want it to be. Choosing the right ecommerce platform helps you do exactly that while streamlining the process and saving you money along the way. Contact us today and let’s talk about which platform would be best for you.