5 Web Design Tips for Startups
The one thing all startup businesses have in common is a list of a thousand and one things that need to get done. From production to team building to marketing to distribution and accounting, the whole process can often feel pretty overwhelming. However, while designing your website is undoubtedly one of the many daunting tasks you face, once you have a dynamic, effective site up and running it can actually streamline the business and serve as the solution to many of the other issues you are facing. Besides the most important and obvious advice – hiring a web design specialist – there are a number of other things to consider when putting together the website that will serve as the first point of contact with most of your future clients.
1. Make an impression
Surfing the internet has been described as the great journey of our generation. Phenomenal speeds and endless choice means people spend less and less time on sites that don’t immediately capture their attention. Which is why it is crucial to make an impression right off the bat, or you risk having them click away before they ever bother to learn about your message or product.
Your landing page needs to be visually attractive, with a simple yet compelling message. It should have a simple structure, be quick to load and user-friendly. Accessible and understandable menus make it easy for users to navigate to the exact page they need and avoiding large chunks of text keeps them from feeling overwhelmed.
2. Have a plan
Every business should have a clear, focused theme. This should be instantly apparent and remain consistent throughout the site. It is important that your website convey your company’s message, goals and values in a simple and concise manner.
You probably already have a strong vision for who you want your target audience to be and everything about your site should be directed at them. All visuals, images and design styles should be consistent with the impact you want your page to have on visitors.
3. Think long-term
As we all know, the tech landscape is constantly changing, so what may be cutting edge today could be old news by next year. While it is impossible to anticipate every development likely to affect your site, designing it with all the latest innovations in mind will help keep it relevant as long as possible.
Always consider the size, usability and speed of any site, and these days it is essential to have a mobile-friendly version. With the rapid increase in mobile share of internet traffic and Google leaning toward mobile searches first, it is crucial to make sure your mobile design is just as good, or better, than your main site. Also be sure to factor in future plans for the business and how your site may need to be designed to handle those adjustments.
4. Be social media savvy
Social media is the most extensive and accessible marketing tool ever created, not to mention the easiest way to get your business in front of large audiences. Your site should feature comprehensive links in a very simple and visible manner. Make it as easy as possible for people to both check out your social media sites and share your information on theirs.
Of course, if you are going to be directing potential customers to your social media sites it is important to make sure the content they find there complements that on your website. Regular, current postings of high quality, original content will increase their opinion of your company and confirm your status as a leader in your industry.
5. Keep it simple
Ensure that the key information you want people to see upon arrival is readily available. One of the most important features of any site is to be easily navigable. Presumably the user came to your site for a reason, don’t make them work to find what they came for. If the site itself requires any unique navigation or you want to clarify online purchasing it can be helpful to include a video or tutorial to explain and summarize the process.
There is no question that a great website is the foundation of any successful startup. Putting in the thought, planning and time required to produce a powerful, efficient website should be one of your top priorities. Then, enlisting the help of web design experts who specialize in startup sites can be the decision that puts your marketing strategy over the top.