eCommerce SEO Tips to Stay Competitive
The internet is a dynamic environment where things are constantly changing and improving. Therefore, something that might get results now will likely not get results, or not nearly as good of results, two or three years from now. In fact, most online tips and tricks are lucky to last more than a full year before they start to lose their effectiveness.
That is why companies, especially eCommerce sites, need to stay on top of all things digital and regularly update their practices to reflect the best current tips. In order to assist with this task, this article has been created to provide the latest and greatest SEO tips for eCommerce sites that will help them succeed in 2019 and beyond. Do not get caught using outdated strategies that are going to cost time and money without getting results.
Make It Mobile Friendly
There is no denying that mobile is king in 2019. Granted, mobile internet searches have slightly declined in the last couple of years, but with that being said, people doing online searches on their phones is not going anywhere any time soon. In fact, even with the recent slight decrease in mobile internet searches, the percentage of searches done on mobile devices accounted for almost 49 percent of all website searches in the first quarter of 2019.
Therefore, if an eCommerce site wants to have a strong presence for almost half of their customer base, then they are going to need to optimize their site performance for mobile devices. This means making sure that the site is capable of automatically resizing to fit smaller and vertical-oriented screen sizes, as well as improving the loading speed of the site, bringing it down to less than two seconds in order to keep competitive with the vast majority of other eCommerce sites.
Focus on Quality Over Quantity
It can be incredibly tempting to want to create as much content as possible to try and maximize the amount of eyes on the eCommerce site. However, as the tides of Google are once again changing, quantity is becoming an element of lesser importance compared to the quality of content being posted.
Far too many sites are focused on regurgitating general and basic information and posting it online to try to get a few views. In 2019, this will only result in Google ranking these web pages lower in the search results, meaning that fewer people than ever are going to see them.
The way to get content in front of as many people as possible is to focus on creating in-depth content that demonstrates that the writer went to great lengths to research the information and provided in an evergreen format. So when forced to make the choice between quantity or quality, eCommerce sites should always be striving for quality.
Be Original With Product Descriptions
It is understandable why many eCommerce sites choose to simply use the standard product description provided by the manufacturer of the product. After all, when a site has hundreds or even thousands of products to offer, trying to come up with custom descriptions for each one is something that will take far too long to do.
However, if they want to receive as many views as possible, then they are going to need to try and avoid using duplicate descriptions that make them come off as being the same as every other site that sells those same products.
Visuals Are Everything
While written content is certainly important, especially for an eCommerce site, the fact is that visual elements are becoming more and more necessary nowadays. The use of videos, infographics, and standard images in content is absolutely vital in 2019. In fact, by simply using video elements in their content, sites can increase their organic traffic by as much as 157 percent. However, simply including them is not enough. The visual elements also need to be paired with the proper title tags and alt tags in order to make sure that they are optimized for search engines.
These SEO tips are incredibly helpful for eCommerce sites to implement, but they are, by no means, the full scope of all SEO tactics that companies should be implementing in 2019. By hiring a team of SEO specialists, eCommerce companies can help their site rise up in the rankings in no time at all.
