Increasing eCommerce Traffic and Sales Without the Help of Ads
When it comes to operating an eCommerce website, or really any website for that matter, online traffic is everything. If people are not seeing your content or products, then there is no way that they are going to be able to purchase them. That is why all eCommerce sites should be constantly working towards increasing the amount of online traffic that their site gets, which will in turn increase their sales.
One of the most widely used tactics in order to achieve this is purchasing ads through various mediums. Purchasing advertisements certainly provides a benefit to eCommerce sites. However, with the rising popularity of eCommerce, which is growing more than 23 percent every year, companies are having to rely less and less on ad space compared to ten or even five years ago.
This is good news considering the fact that purchasing ads is incredibly expensive in some cases, which means that it is not a viable option for a lot of startups or small businesses. Luckily, there are plenty of alternative methods of increasing online traffic and sales for an eCommerce site without the help of ads.
Let people know why they should care
There are plenty of eCommerce sites out there that thinks that the writing content about the kind of products that they offer is more than enough to drive traffic to their site. While this is certainly a necessary element, it is by no means the only or even the most important part.
Unless they are offering a very niche product, then chances are that there will be several other companies out there who offer either the exact same product or very similar ones. Therefore, they need to let the consumer know not just what kind of products they sell but also why they should purchase the products from them as opposed to their competitors. This is called providing a value proposition and it is something that should be located in an area of the site that is incredibly easy to see so that visitors have a chance to read it before clicking away from the site.
Nowadays it is getting harder and harder for consumers to be able to determine what companies to trust and which companies not to. Therefore, the vast majority of consumers turn towards online reviews in order to help guide them to sites that offer superior products. In fact, the reviews are so effective at this that they have been shown to increase a site’s conversion rates by up to 270 percent.
So if an eCommerce site wants to improve their traffic and sales, then they need to not only provide a way for the previous customers to rate their products and services, but they also needs to promptly display this information in an easy to see location on the product page. This will help give consumers the confidence that they need in order to purchase that product from the site.
Improve Site Speed
This is by no means a hidden secret, but many eCommerce companies do not understand the full importance of improving the loading speed of their site. With the improved capabilities of internet connections, people are growing more impatient every year. It has gotten to the point where as much as 40 percent of all online shoppers begin to exit a website if it is not fully loaded within three seconds. That is why all eCommerce sites should keep a close eye on their loading speeds so that they can stay on top of and be constantly improving it.
Implement Abandoned Cart Emails
Many eCommerce sites tend to treat abandoned carts as the end of the line, which is not a smart move to make considering that an average of 69 percent of online carts become abandoned before the purchasing process is complete. Therefore, if the site is doing nothing on their part to get users to revisit these carts, then they are simply letting over two-thirds of their potential customers disappear.
However, by sending out abandoned cart email to users, it has been shown to help eCommerce sites get an increase in sales by approximately 5 percent. When these sites are dealing with hundreds of customers a month, this can easily account for hundreds of dollars in extra sales each month.
By implementing these tactics and more, eCommerce sites can help boost their online traffic and sales without the need to spend a single dime on advertisements. To get started on improving an eCommerce site with these tactics, contact a team of eCommerce experts today.