Improvements That Every eCommerce Site Needs to Make Right Now
There is an old business mantra— “Just because something is good does not mean that it can’t be better.” While this may be slightly annoying to hear, the fact is that it is true, especially when it comes to eCommerce. Every little improvement that an eCommerce site makes has a direct correlation to improvements on things like conversion rates and total revenue.
While some eCommerce sites may think that they already have a good enough website, chances are that they are missing something. In fact, about 82 percent of eCommerce sites have some type of issue that has a significant negative impact on its performance, most of which the companies are not aware of.
The fact is that there could be as many as 24 million eCommerce sites throughout the world, meaning that competition is fierce. So if one site wants to stand out and really improve their business, then they need to use every trick in the book in order to get ahead of their competitors. Here are the necessary improvements that every eCommerce site should be making in order to efficiently grow their customer base.
Develop a Consistent Style Guide
No customer should ever be able to go from one section of an eCommerce website to another and feel like they have completely changed websites altogether. When a site has been around for a while, chances are that they may have used several different designers throughout the years to help build certain pages on their site. The end result can often be a mismatch of styles that come off as disorganized and harsh.
In order to prevent this from happening, all eCommerce sites should take the time to have a style guide developed. This style guide will include things like the desired tone to be used throughout the site, the kind of fonts to be used in each scenario, the desired colors to be included throughout the site, and the size and quality of any images used. When all of this is kept consistent across the entire site, it makes the shopping process a lot easier on the customers.
Reduce Loading Times
The fact is that users are becoming more used to improved internet speeds, meaning that they are growing impatient with slow websites. So if an eCommerce site has even a slightly slower loading speed than the average site, it can have a massive impact on its performance. When it comes to eCommerce, anything over two seconds is damaging its performance.
Since speeds are constantly improving as well, just reducing the site’s loading speed once and then not looking at it again for several years is a good way for a site to lose their position as a top performer. Website speeds are something that should be examined at least once every year in order to ensure that the pages are always loading as quickly as possible.
Make Navigation Simpler
As an eCommerce site gets bigger and begins to add more items to their catalogue, it can sometimes cause their website navigation to become cluttered and off-putting to customers. That is why every site should be taking a look at their navigation every now and then in order to ensure that it is always kept in a simple format.
As soon as there are more than seven or eight options, it can often feel overwhelming to many potential customers, meaning that they are less likely to stay on the site and purchase something. However, if there is a clean format only including four or five categories, then this suddenly becomes much more manageable. Through the use of drop-down subcategories, eCommerce websites can help to keep their main navigation menu simple and easy on the eyes.
Make Item Searching More Inclusive
When a website has hundreds or even thousands of different products, customers can often forgo the process of trying to manually hunt down a specific item by instead trying to look for it in the site’s search toolbar. Unfortunately, many users often find that the terms that they are searching for come back with no results. If a customer does not know exactly what a specific product is named, then this can often happen, resulting in them growing frustrated and clicking away from the site.
That is why all eCommerce websites need to frequently look at their search toolbar and ensure that it is operating in the most effective way possible. One of the best ways to do this is to start including a variety of tags for their items that ensures that they will show up in the results when any similar term is used, even if it is not the exact right name.
By making all of these improvements, an eCommerce site can help to significantly boost its customer base and revenue. To get further help in creating the best eCommerce site possible, contact a team of eCommerce experts today.