Easy Ways to Improve eCommerce Site Conversions
Many eCommerce sites put a large portion of their attention towards maximizing the number of visitors they get to their site every month. However, by focusing almost all of their attention on this, they inevitably wind up overlooking an even more important area of website metrics. While getting people to visit the website is important, it is really only a success if they are actually purchasing something from the site. Otherwise, website views are essentially only good for bragging rights, since they are not generating any revenue.
With an extremely low average conversion rate of just under three percent, the entire eCommerce industry is currently struggling to find a way to effectively convert visitors into buyers. Luckily, there are a few different tactics that have been proven to have a direct effect on increasing conversion rates. Here are several easy ways in which an eCommerce site can improve its conversion rate.
Reduce Required Checkout Information
One of the most dreaded things that a customer can face when they go to click on that checkout box is coming to a webpage that is filled with dozens of boxes for them to enter their information into. It is understandable why eCommerce sites would want to gather some information about their customers. However, if they attempt to gather too much at one time, then it is only going to drive customers away.
In fact, 26 percent of all online shoppers have claimed that they chose not to purchase an item from a website simply due to the fact that the checkout process was too long or complicated. So when a site has six or more required information boxes for a customer to fill out, they are vastly increasing the chances of driving away more than a quarter of their potential buyers. To prevent this from happening, eCommerce sites should try to stick to the basics of only asking for an email address and name if they can help it.
Make Testimonials Prominent
Most websites are starting to realize the value of integrating customer reviews into their website. However, many of them are not doing it in the proper way. By having the review is located all the way at the bottom of the webpage, it significantly lowers the chances that a potential customer will even scroll down far enough to find it.
However, by having even a select few reviews located near the top of the web page, it can have a significant impact on conversion rates. When a consumer reads a positive review of an item, they become 72 percent more likely to purchase it. So by making customer testimonials easier to find, it will likely lead to higher customer conversion rates.
Make It Easy to Contact Employees
In order for someone to buy a product from a company, they first need to feel that they can trust the company. One of the best ways to do this is to make the employees seem accessible. By neglecting to include any information about the team behind the products or providing any basic contact info for the business, it will likely result in lower conversion rates.
An easy way to fix this issue is to provide easy to find contact forms on the website. By having a “contact us” button in the header or footer of the website it makes contacting the employees much easier and can help potential customers get their issues or concerns answered as soon as possible.
These three tactics are powerful enough to initiate significant rise in customer conversion rates. However, if you really want to improve the conversion rates and overall performance of your eCommerce site, then contact a team of eCommerce professionals today.