You Should Already Have These 4 eCommerce Tasks Automated
Whereas automation used to be an obscure thing that was rarely ever used, it has now become a pillar of every industry, with 91% of businesses believing that automation is a vital part of their success. Despite this, there are still many eCommerce sites out there that have failed to implement automation into their operations.
While doing a full-scale adoption of automation can often take a long time to do, every eCommerce site should be taking at least a few steps towards making automation a key part of their business. Here are four tasks that every eCommerce site should already have automated.
Nowadays it seems archaic to have to talk on the phone to an employee when trying to pay for something. Almost all eCommerce sites have switched to a model where the customer simply fills out an online payment form and the automated system then validates the payment and accepts it. All of this happens without any of the company’s employees having to lift a single finger.
On the other hand, if an eCommerce site has yet to set up any sort of automated payment system, then they are not only likely losing customers who are not willing to have to physically call the company, but they are also wasting precious man hours. In fact, it is estimated that using an automated payment system could save a business up to 25 percent of their total man hours every week.
This is by far one of the most time-consuming areas in any eCommerce site’s operation. Depending on the number and variety of products that a website sells, its inventory could consist of thousands of products. The number of employees and the amount of time that it takes to actively monitor the number of all of these products when they are constantly being bought and shipped is absolutely massive.
That is why it is such a big help to have an automated inventory management system that is able to not only monitor how much of each product is left but can also automatically order more of a product once it reaches a certain predetermined amount.
Operating Customer Service
Some businesses get a little concerned when it comes to using automation for their customer service centers because they believe that it will give their company an impersonal touch that scares customers away. However, fully automating the customer service system is not something that needs to happen all at once and it is not something that most companies do since only 32 percent of businesses currently use AI for their customer service.
However, that does not mean that eCommerce sites have to stay away from customer service automation altogether. Something that they should already have done is established an introductory automated phone menu for when customers call the customer service line.
This automated system should include at least a couple of different prompts to ensure that the process of helping customers is as efficient as possible. By asking them things like what category of issue they are calling about and whether they are a new or existing customer, they can help to streamline the process of customer service and save countless man hours.
Creating FAQ Guides
FAQs are an essential part of any eCommerce site but far too many of these businesses are relying on their own employees to create and update these guides. A far better option is to use an automated system, such as the WordPress plugin “Instant Q & A” to help create and sort these FAQs by itself. This will help ensure that any basic questions are answered in the FAQ section, which reduces the number of customers that need to use the customer service line.
If your eCommerce site does not have all four of these areas already automated, then this is something that should be done as soon as possible. To get help further optimizing your eCommerce site, contact our team of professionals today.