How to Avoid These Common eCommerce Mistakes
In a marketplace where 30 percent of startups do not make it past the two-year mark, businesses cannot afford to make a big mistake if they want to be able to keep their doors open. This is especially true when it comes to the eCommerce marketplace, where industry giants like Amazon account for over 40 percent of all online sales.
The best way to succeed in the world of eCommerce is to avoid making mistakes at all or at least avoiding the most common ones. So here are the most frequently made mistakes for eCommerce startups and how to avoid making them.
Lacking Original Product Descriptions
The product descriptions are the bread and butter of any eCommerce site, which means that failing to put any effort into them can result in them getting horrible reception from the online community. If a website decides to only use the stock descriptions that are provided by the manufacturer of the product, then it will end up causing Google to classify them as duplicate pages and rank them much lower in search results.
By taking the time to create original product descriptions, it will allow the eCommerce site to rank much higher. It will also make the product much more likely to capture the customer’s attention and end up with higher conversions.
Forced Account Creation
No one wants to be forced to go through the process of having to create an account for a website just to make a purchase. This process can often take several minutes to complete and is not something that most customers will be willing to go through in order to make a simple purchase.
That is why no eCommerce sites should make creating an account a necessary part of the checking out process. They should instead gently suggest that the customer create an account in order to make future transactions even simpler but allow them to easily complete the transaction quite easily either way.
Having an Inconvenient Product Return Policy
As a startup, a site does not yet have a rapport with its customer base. Therefore, it is understandable that a lot of customers might have some concerns regarding the quality of the products that are on the site. However, something that can help to alleviate these concerns is having an appealing return policy that involves very little effort from the customer and is clearly displayed on the main pages of the site.
Unfortunately, something that many failed eCommerce sites do tend to have is a return policy that is far too inconvenient for the average customer. This is absolutely devastating to an eCommerce site since approximately 80 percent of online shoppers become far less likely to purchase a product if the company has an inconvenient return policy.
Confusing Site Navigation
If someone has to really work to find what they are looking for, then they will likely get frustrated and leave the site before completing their purchase. Not having intuitive site navigation is one of the biggest and most frequent mistakes that an eCommerce startup can make. Luckily, this can be avoided by following a few simple best practices when it comes to site navigation.
Something that every site should do is put their most popular product categories on their main menu. Whether this is in the form of a prominent header or in a listed item as part of a dropdown menu, just as long as it is there. They also need to make sure that anything that the customer can click on is a suitable size to be easily accessed when using mobile devices since almost half of all online sales are made using a mobile device.
Perhaps the most important item that makes for good site navigation is having a search bar on the site. This should be placed on a part of the page that is easy to see and should give customers the ability to search through the entire product catalog using a wide variety of search phrases.
By avoiding all of these common mistakes, it will give an eCommerce site a much better chance of being successful. To make your eCommerce site’s success even more likely, contact a team of eCommerce experts today.