How PPC Marketing Will Improve Your eCommerce Business
For the longest time, companies were not sold on the idea of using pay per click (PPC) marketing but the intensely competitive marketplace has now made it an essential part of any eCommerce business. If any online business decides to ignore the value of PPC marketing, then they are only going to cost themselves online sales in the process.
In fact, 65 percent of all ads that are clicked on by people looking to buy products or services are PPC ads. Therefore, without integrating PPC marketing into your business model, you are only going to be hurting yourself. Here are the main ways in which PPC marketing can and will improve your eCommerce business.
Increases Brand Awareness
With the millions of eCommerce sites that exist in the world, standing out from the competition has become one of the most difficult challenges of running an online business. This is where PPC advertising really comes in handy. Unlike many other forms of advertising, you can use PPC ads to target specific keywords that are relevant to your business. Then what will happen is that the customers who are googling these keywords will end up coming across your PPC ads.
The best-case scenario is that they end up clicking on the ad and being directed to your site, where they may or may not purchase a product. However, even if they do not end up clicking on the ad, as long as they end up seeing it a few times, then they will at least be aware of your e-commerce business. Therefore, the next time that they are looking to buy a product that is related to what you sell, then they will be much more likely to purchase it from you because they are aware of your brand and your company is a familiar face to them.
Lowers Advertising Costs
The problem with eCommerce sites that choose to stick with a traditional online advertising model, is that they are paying a flat fee regardless of the performance of their ads. What this results in is them having the potential to spend hundreds or even thousands of dollars on an online ad that barely makes any waves in their target audience. The good thing about PPC ads is that this is never an issue.
Since you only have to pay for the number of customers that actually clicked on the ads, the costs of advertising tend to be much lower. The only exception to this is if a lot of customers end up clicking on the ad, in which case it will likely be fairly expensive, but presumably, a large portion of those customers would have ended up buying something from your site. Therefore, a lot of that cost, if not all of it, should have been recuperated in the profits from the product sales.
Improves Reach of SEO Content
One of the most effective tools for gaining an online audience is creating successful SEO content. By improving the SEO content on your site, you can help to get better rankings in the search engines, which is one of the fastest ways to increase the number of visitors coming to your site.
How PPC marketing helps improve SEO content is through keyword analysis. When setting up PPC ads, you can select specific keywords to target. The trick is to select slightly different keywords for each PPC ad you put out there. You can then check back a few weeks or months later to see how the keywords have been performing.
If a specific ad has been doing much better than the other ones, then it may be a sign that the list of keywords it was set to target are the best-performing ones related to your industry. You should then be able to use these keywords in your SEO content and receive optimal results.
While improving in these areas is already incredibly beneficial to any eCommerce business, it is only a small taste of how PPC marketing can help improve your site. To get help developing and monitoring your own set of PPC marketing, contact our team of professionals today.